Melissa Lech was just 20-years-old when she was struck on her walk home from a White Sox ballgame, in Chicago, IL.
And Conway is hoping that by putting a large photo of her on the back of his car, along with police contact information when he races in NASCAR Nationwide Series at Chicagoland Speedway, that it will trigger someone's memory.
He said: "It's about giving to the community and finding ways to utilize the platform of NASCAR. We wanted to remember Melissa and honor her and hopefully bring some new awareness to the case."
The 33-year-old added that he is hopeful the resulting attention may provide new clues, witnesses and identification of the hit-and-run driver.
Maria Lech and her daughter Michelle thanked him for his effort.
Michelle Lech said: "I think it's wonderful that they're helping families. It's just giving us hope that we'll have an answer. I think it was an answer from God that this happened."
Anyone with information can contact Ross at 815-724-3045 or anonymously at a Crimestoppers hotline at 800-323-6734.